Even a law firm has its own socks

Ampersand is the hero of the day

The renowned Bird&Bird law office decided to spark joy in their employees and business partners by, among other things, giving them a custom pair of socks. The company identity and style lend themselves well to a wide spectrum of colours. For Soxbot, that presented a worthy challenge.

The idea was to take the ampersand symbol (&) and place it on the sock in the most stylish way possible. There was no risk of this symbol blending in with the black and white section signs.

However, the road to selecting the final colour combinations was a bumpy one. We started with 13 initial colour combinations and narrowed them down to 5 victorious designs that made it into the loom.

Value-added box

Such an intricately designed gift deserves an appropriately stylish packaging. This was no surprise to the Bird&Bird Head of Marketing, who immediately asked for a gift box with a matching pattern. The gift receptacle is made of eco-friendly paper, which makes it compliant to all supranational requirements. Needless to say, each colour combination had its own matching box design and label. Soxbot would not provide anything less than perfection.

And since Bird&Birds of a feather like to sock together, here is their response:

"We've just received the socks and they're fantastic! Thank you very much for the engagement and cooperation!"